It's been a few weeks since the last post and I am back in action!
Last week was On Demand 2007 in Boston. For those not familiar with this Trade Show - it is focused for those in the digital printing sector of the already large (to say the least) printing and communications industry. WhatTheyThink.com did a great job of covering the event on a daily basis and said that about 25,000 people came through the showroom floor from the 17th - 19th. Now they are gearing up for another year in Boston, March 3-6th, 2008.
Although this was my first time attending On Demand, everyone seemed high spirited the 2nd day (Wednesday), as those who were unable to make it in due to the nasty weather hitting the east that past weekend started to flow in. It seems like the general consensus among vendors was that the booths had some decent traffic moving through them! I invite anyone who was there to leave comments on what they saw or experienced!
Web Ink Now
I recently came across a blog: WebInkNow.com written by David Meerman Scott, an author who has written books about leadership and marketing and I thought I would share it with you. He has a book out that I am interested in reading, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, since using multiple mediums of communication to communicate is what is letting those "in the know" communicate effectively with their audience. I put a link to the book in our Recommended Reading section on the left.